4 Tips for Getting Your Business Through Tough Times

If you’re a small business owner whose company hasn’t gone through hard
times, that’s great but it’s likely to happen at some point. As much as we
dream about being brilliant enough at business that we’ll never face slow times,
there are many things beyond our control that can negatively affect our business.

It’s highly likely that the Coronavirus and it’s resulting impacts, has
put some significant pressure on your business. 

Here are four tips for getting your business through the difficult time so you can look forward years of business ownership.

Focus on your existing customers

When companies go through tough times, many owners turn their focus to bringing in new business. The downside is that existing customers are often forgotten, but those are the most efficient people to make sales to. You don’t need to stop marketing yourself to new customers, but make sure you give extra focus to the customers you already have, to ensure they remain loyal. Find out what their current needs are, how successful you are at meeting them, and what you can do to maintain an ongoing relationship. Communicate with them, and always provide exceptional customer service.

Reach out to others

Chances are, you aren’t the first person in your industry to experience
tough times. Talk to other people who have been in similar situations to learn
how they navigated those challenges. Ask them what did and didn’t work for
them, and what they learned from the experience. Some—if not all—of their
answers could be applicable to your business, or could at least inspire a
solution.

Examine your marketing plan

Your marketing plan brings in new customers. Now is the time to consider fresh
marketing ideas to bring in new revenue. Is there an area of your business you
haven’t promoted before but could bring in clients? Is there a new way to
market yourself you haven’t tried?

Examine previous marketing efforts to determine how successful they were.
If they weren’t successful, stop wasting your valuable time and money on them.
Use your efforts on something new. 

Improve your cash flow

Assess your company’s financial health to see if there are ways to
improve cash flow. Can you charge clients a deposit or encourage payment up
front to increase cash flow? Are there products you sell or services you
provide that bring in revenue more quickly than others? Are there ways to save
money that won’t hurt your business in the long run?

It can be tempting to eliminate staff, but when things are good you’ll
just need to hire employees again. Doing so costs time and money. See if you
can find small ways to save money that won’t negatively affect your business
when it starts booming. Cutting overtime, for example, can save you money
without losing staff.

Make sure you can account for every dollar your business spends. Don’t
hide from creditors, communicate with them to find out if you can restructure
your debt or extend your terms. Free up as much money as you can without
setting yourself up for failure when things turn around.

Final thoughts

Chances are your business will go through tough times at least once. It’s important you take action to help get you through it, rather than crossing your fingers and hoping the difficulties pass.

The steps you take during these challenging periods will help you, but
they can also help set you up for increased success in later years.

Got a question? Please don’t hesitate to get in touch.

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